Social Media Manager
Over the past decade, New Orleans has witnessed unprecedented growth in student performance, including dramatic increases in ACT scores, high school graduation rates, and college enrollment rates. While we have moved beyond a state of crisis, New Orleans still has a long list of systemic challenges, gaps, and inequities. NSNO estimates that approximately 16,000 students in New Orleans are in unstable or low-performing schools. We must do better. New Schools for New Orleans’ (NSNO) mission — delivering on the promise of excellent public schools for every child in New Orleans — drives everything we do. To achieve this mission, NSNO invests in proven, promising, and new charter organizations to open new schools, turn around low-performing schools, or expand existing high-quality schools. NSNO uses data around academic performance and growth, system-wide capacity needs, equity practices, and other quality indicators to ensure that NSNO’s investments will have maximum, long-term effects on improving the life outcomes of New Orleans’ students.
NSNO believes in protecting the health of the whole person through comprehensive mental and physical health benefits.
- Medical, dental, and vision insurance
- 100% employer paid disability and life insurance
- Access to Dependent Care Assistance, Health Savings, or Flexible Savings Account options
- Annual wellness subsidy of $500
- Up to $100 monthly stipend for phone and internet expenses
- Open Paid Time Off (PTO) Policy
- Employer paid Maternity and Parental Leave
- 401K, 4% match
- Role related professional development funds and specific Diversity, Equity, and Inclusion related professional development funds available
Role and Responsibilities
NSNO seeks a Social Media Manager who will run all social media accounts across our programs. The manager will have strong writing skills and the ability to tell a compelling story; design skills that help to clarify and inspire; and the ability to engage with diverse audiences through multiple channels, with the appropriate tone and understanding. Through strategic thinking and creative storytelling, the Social Media Manager will help NSNO authentically and professionally engage with our followers while promoting our programming and priorities.
This is a full-time position with an immediate start date, with an annual salary of $55,000 – $65,000, commensurate with experience. NSNO has a hybrid work environment which involves primarily remote work with required attendance at New Orleans-based events throughout the year.
Responsibilities will include:
- Plan and create high-quality, compelling content for Facebook, Twitter, Instagram, and LinkedIn across all NSNO-owned accounts. This will involve: writing appropriate, engaging posts tailored for each platform, creating shareable graphics, taking and editing photos and videos, “going live” on Facebook and Instagram from NSNO events, etc.
- Schedule all posts for the week across all platforms
- Plan specific campaigns supporting NSNO priorities and manage budgets
- Support planned campaigns for NSNO programs
- Monitor social engagement and interact with our audiences at least twice a day.
- Pull weekly and monthly reports for each platform and program. Analyze return on investment, engagement, reach, etc and make recommendations for improved visibility and engagement.
- Research and evaluate paid digital media opportunities to increase the visibility of NSNO programs and campaigns
- Stay informed of the social media space and emerging content trends, monitoring for conversations, activities, and developments that may serve as opportunities for NSNO+
- Exceptional written and verbal communication skills
- Proven success in developing a strategic and creative online brand/presence (at work, an internship, or school), preferably for something related to the education or non-profit space
- Intimate knowledge of established and emerging social media channels (Instagram, Twitter, Facebook, YouTube, LinkedIn, Pinterest, TikTok, etc.)
- Basic video editing and/or digital media production skills
- Commitment to keeping up with evolving social media trends and best practices
- Experience with social media analytics tools and translating quantitative data into useful, actionable insights
- Keen eye for design and experience working within brand guidelines; proficiency with Adobe Creative Cloud Suite, Canva, or other similar platforms
- Adept in Microsoft Office Suite, Google Docs, Dropbox, and database management platforms
- Experience working with Hootsuite or other social media management platform a plus
- Highly self-motivated and directed, with sharp attention to detail and conscientious follow-through; ability to effectively prioritize and execute tasks in a remote work setting
- Flexible, with a positive, team-centered approach and a desire to learn and grow
- Passion for NSNO’s mission
- Knowledge of the New Orleans education landscape a plus
Before you apply…
We will be removing all identifying information from your resume before our hiring team reviews your resume. This is to ensure our hiring process is equitable and to remove any unconscious bias from our resume review process. New Schools for New Orleans is committed to cultivating an inclusive environment where a diverse group of people can and want to do their best work and that starts with our hiring practices. Identifying information includes your name, photos, LinkedIn URL, email address, and more. If you have any questions about this approach, feel free to email us at email@example.com.
How to Apply
Please send your resume to HR@nsno.org. Phone calls or mailed applications will not be accepted for this position.
New Schools for New Orleans (NSNO) is an Equal Employment Opportunity employer and has a strong commitment to building a diverse and inclusive team. As such, it is the continuing policy of NSNO to consider all applicants without regard to race, color, religion, national origin, age, gender, sexual orientation, genetic information, veteran status, physical or mental disability, or any other categories protected by applicable federal, state, or local law, provided they are otherwise able to perform the essential functions of the job.