Email Marketing Specialist - REMOTE
Tulane University New Orleans, LA Full-time Advertising / Marketing / Public Relations
Posted on November 20, 2023
The Email Marketing Specialist is responsible for supporting the execution of the university's web and digital marketing strategy. In this role, they will develop and manage all email communications for University Communications and Marketing, while also providing support for the email communication needs of other departments and units. Additionally, the Email Marketing Specialist will assist leadership in tracking the effectiveness of email communications and other marketing efforts by providing regular analytics reports.
This position will also support marketing campaigns across various channels and assist in content updates and efforts to optimize conversion rates. Furthermore, the Email Marketing Specialist will play a vital role in documenting campaigns and processes, conducting A/B testing, and deploying and scaling marketing automation capabilities.
It's essential to note that this role requires the ability and comfort to be the primary point of contact for handling emails and emergency website updates. This includes unscheduled developments that require immediate attention, such as severe weather alerts or announcements related to community members. As such, the Email Marketing Specialist should be willing and available to work outside of standard hours. Proficiency with EMMA email marketing platform or an equivalent platform is required.
This position is approved to work from a Remote location anywhere in the US.